Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side monitoring as a method to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce additional costs, it can result in greater accuracy and more trustworthy information
Pixel monitoring uses a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. More accurate data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and other systems is less accurate than it should be.
Server-side tracking is a much more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This versatility offers marketing experts extra possession over the information they send out, and makes it much easier to abide by different data legislations. It's likewise a lot less susceptible to fraud, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side tracking permits organizations to accumulate and improve data before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can help marketers make even more enlightened advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and supply accurate, consistent information that is less vulnerable to interference.
This sort of tracking also permits services to track conversions that take place outside of the website, like telephone call and in-store purchases. This is essential since brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more dependable for organizations looking for to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking makes it customer segmentation tools possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically crucial as different browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.
Additionally, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that uses a little piece of code on your web page to collect information from customers.
4. Simpler to implement
Server-side tracking is an information collection process that occurs on the website's very own web server, bypassing web internet browser limitations. This suggests that data accumulated by the website/app is first sent to the web server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it decreases the range of information management and offers organizations much more control over transmission, making it usually much more reputable. Consequently, it's much less prone to information challenges brought on by things like a busted link or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion information similarly that you would with pixels or a cookie, yet this is after that passed straight to your marketing and advertising devices on the web server. This enables you to have even more accurate information and assists ensure conformity with privacy guidelines such as GDPR. Moreover, it likewise stays clear of the monitoring limitations imposed by web browsers and advertisement blockers.