Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about better precision and even more reliable data
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with altering internet browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more protected choice that assists to bypass these constraints, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection actions. This provides more accurate data and a more complete picture of user journeys throughout networks.
In addition, this type of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be difficult for pixel-based monitoring. This adaptability offers marketers more possession over the information they send out, and makes it much easier to abide by different information legislations. It's also a lot less at risk to fraudulence, as it's harder for deceitful stars to control the system by changing the postback URL.
2. Better control over information.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can assist online marketers make more enlightened advertising and marketing choices.
Standard pixel monitoring counts on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these restrictions and provide exact, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it gets to 3rd party endpoints, improving protection and personal privacy. This is especially vital as different AI-powered email marketing browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.
In addition, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on third parties, which can be susceptible to breaches and privacy violations.
A server-side radar is a collection of directions that tells your web site's server what occasions to record. This data is after that sent to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is a different technique that makes use of a little item of code on your website to accumulate data from individuals.
4. Easier to carry out
Server-side monitoring is a data collection procedure that happens on the web site's own server, bypassing internet browser constraints. This means that information accumulated by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it decreases the extent of data administration and offers organizations a lot more control over transmission, making it usually much more reputable. As a result, it's less vulnerable to data difficulties brought on by things like a damaged link or an active ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the tracking restrictions enforced by internet browsers and ad blockers.